GoPro (NASDAQ: GPRO) reported Q2 sales of $134.25 million. Earnings fell to a loss of $44.91 million, resulting in a 19.96% decrease from last quarter. In Q1, GoPro brought in $119.40 million in sales but lost $56.11 million in earnings.Why ROCE Is Significant Return on Capital Employed is a measure of yearly pre-tax profit relative to capital employed by a business. Changes in earnings and sales indicate shifts in a company’s ROCE. A higher ROCE is generally representative of successful growth of a company and is a sign of higher earnings per share in the future. A low or negative ROCE suggests the opposite. In Q2, GoPro posted an ROCE of -0.34%.Keep in mind, while ROCE is a good measure of a company’s recent performance, it is not a highly reliable predictor of a company’s earnings or sales in the near future.View more earnings on GPROROCE is an important metric for the comparison of similar companies. A relatively high ROCE shows GoPro is potentially operating at a higher level of efficiency than other companies in its industry. If the company is generating high profits with its current level of capital, some of that money can be reinvested in more capital which will generally lead to higher returns and earnings per share growth.In GoPro’s case, the ROCE ratio shows the amount of assets may not be helping the company achieve higher returns. Investors may take this into account before making any long-term financial decisions.Q2 Earnings Insight GoPro reported Q2 earnings per share at $-0.2/share, which did not meet analyst predictions of $-0.17/share.See more from Benzinga * Click here for options trades from Benzinga * 12 Technology Stocks Moving In Tuesday’s After-Market Session * 12 Technology Stocks Moving In Thursday’s After-Market Session(C) 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

GoPro, Inc. (NASDAQ:GPRO) is possibly approaching a major achievement in its business, so we would like to shine some…

GameStop shot 11% higher. A hedge fund took a sizable stake in the struggling video game retailer, and it was confirmed that the deal signed earlier this month with Microsoft (NASDAQ: MSFT) includes royalties from digital Xbox downloads.

When GoPro (NASDAQ:GPRO) shared its subscriber count topping above 500,000, investors bought the stock in droves. GoPro stock broke above its 200-day moving average of around $4.00. Technology investors who missed the rally will wonder if they missed a former fad. Source: Larry George II / Shutterstock.com If action cameras are back in vogue, what is GoPro really worth? GoPro Stock Rises from Nowhere GoPro’s HERO9 Black benefited from strong demand, lifting the paid subscriber count to the 500,000 milestone. CEO Nicholas Woodman said, “Thanks to a stellar global launch of HERO9 Black, our paid GoPro subscriber count is ahead of where we expected to be at this time and bodes well for us to exceed our previously-stated target of 600,000 to 700,000 paid subscribers by year-end.”InvestorPlace – Stock Market News, Stock Advice & Trading Tips 7 Value Stocks To Buy in an Overvalued Market Since most customers are buying the action video camera online, GoPro does not need to pay affiliate marketing fees. Plus, marketing and advertising activity are not necessary to drive demand. And with customers bundling the purchase with a subscription, profit margins will expand. Attractive Subscription Offering GoPro’s monthly subscription gives customers peace of mind, thanks to the “no questions asked” total camera replacement. The service also offers unlimited cloud storage. End-users need not worry about losing camera footage or running out of space on the device. To up-sell, the $4.17 per month subscription includes a 50% discount on the company’s website. And since customers may cancel the subscription at any time, the service is affordable enough for the masses. Strong Growth Rate The Hero 9 and the strong subscription uptake drove a 230% growth in sales on GoPro.com upon launch, compared to the two-week post-launch period last year. If word of mouth for the new product continues, investors should speculate that sales will pick up the pace for the next quarter. Investors are enamored with companies whose subscription growth rates are in triple-digit percent. For example, Fastly (NYSE:FSLY) and Roku (NASDAQ:ROKU) posted strong annual recurring revenue and subscriptions, respectively. And although the comparison only scratches the surface, investors care about the user growth more than profits. In the second quarter, GoPro posted an adjusted EBITDA loss of $22.4 million. Gross margins of 31.6% are consistent with past quarters, while revenue and earnings per share are erratic since Q2/2018. The lack of increasing revenue in past quarters suggests that investors must guess if the newest Hero camera will benefit from demand gaining momentum. CEO Woodman said, “We’ve seen demand rebound across all geos and all channels. And while dot com has done really well, as we expected, we’ve also seen a stronger-than-anticipated rebound at retail again in all geos, which is great to see, both for GoPro sales but just in general, to see consumer confidence come back like that. The executive’s opinion is not overly exaggerated. Consumers are not traveling on airplanes as much but are still traveling. Those who are still having adventures, like road trips, will need a rugged camera. By capturing those experiences and sharing them online, GoPro has a moat in the action camera business. Price Target GoPro is off to a good start for the quarter. Sales growth may accelerate into 2021 as more people go on adventures. As the pandemic eases by then, travel will rebound, benefiting GoPro’s business. The average price target on GoPro stock is $5.60 (per Tipranks). Conversely, in a revenue multiples model that compares the company value to similar firms, the stock is worth $6.75 (per finbox). Buying in GoPro shares may ease in the weeks ahead and profit-takers may sell shares. If shares dip, those who missed the big rebound may get the stock at a better price. Disclosure: On the date of publication, Chris Lau did not have (either directly or indirectly) any positions in the securities mentioned in this article.  More From InvestorPlace Forget The Election… Pick These Stocks for the Win in 2021 Why Everyone Is Investing in 5G All WRONG America’s #1 Stock Picker Reveals His Next 1,000% Winner Revolutionary Tech Behind 5G Rollout Is Being Pioneered By This 1 Company The post Why Subscriber Counts Matter for GoPro Stock appeared first on InvestorPlace.

GoPro, Inc. (NASDAQ: GPRO) is now shipping the Max Lens Mod lens accessory for its new flagship camera, HERO9 Black. Max Lens Mod delivers expanded performance for HERO9 Black users, including unbreakable Max HyperSmooth video stabilization at resolutions and frame rates up to 2.7K60, ultra-wide 155° Max SuperView—the widest perspective ever on a HERO camera—and horizon lock that keeps the horizon perfectly level even if your camera rotates a full 360° while recording. Max Lens Mod also enables ultra-smooth Max TimeWarp video and ultra-wide Max SuperView photos.