JUMP REPORT

Gap’s (GPS) Athleta brand is cheering its women customers by introducing a sleepwear collection, which focuses on rest and recovery for women.

Athleta (NYSE: GPS) today unveiled its first-ever sleep collection, furthering its growth and reinforcing its position as a true lifestyle brand. Available today, the sleep collection aims to support women holistically and recognizes the importance of rest and recovery in her active life.

In its decision to develop sleepwear, Athleta consulted its resident sleep expert.

Pauline Brown, Former LVMH Chairman of North America and author of ‘Aesthetic Intelligence, joins Yahoo Finance’s Zack Guzman and Akiko Fujita to discuss her thoughts on the LVMH, Tiffany deal and the state of retail going into the new year.

Shares of Gap (NYSE: GPS) saw some unusual options activity on Wednesday. Following the unusual option alert, the stock price moved up to $20.49. * Sentiment: NEUTRAL * Option Type: SWEEP * Trade Type: PUT * Expiration Date: 2021-03-19 * Strike Price: $19.00 * Volume: 992 * Open Interest: 854Three Indications Of Unusual Options Activity Extraordinarily large volume (compared to historical averages) is one indication of unusual options market activity. Volume refers to the total number of contracts traded over a given time period when discussing options market activity. The number of unsettled contracts that have been traded, but not yet closed, is called open interest. These contracts are not yet closed because a buyer has not purchased the contract, or a seller has not sold it.Another indicator of unusual options activity is the trading of a contract with an expiration date in the distant future. Additional time until a contract expires generally increases the potential for it to grow its time value and reach its strike price. It is important to consider time value because it represents the difference between the strike price and the value of the underlying asset.Contracts with a strike price far from the underlying price are also considered unusual because they are defined as being “out of the money”. This occurs when the underlying price is under the strike price on a call option, or above the strike price on a put option. These trades are made because the underlying asset value is expected to change dramatically in the future, and the buyer or seller can take advantage of a greater profit margin.Bullish And Bearish Sentiments Options are “bullish” when a call is purchased at/near ask price or a put is sold at/near bid price. Options are “bearish” when a call is sold at/near bid price or a put is bought at/near ask price.Although the activity is suggestive of these strategies, these observations are made without knowing the investor’s true intentions when purchasing these options contracts. An observer cannot be sure if the bettor is playing the contract outright or if they’re hedging a large underlying position in a common stock. For the latter case, the exposure a large investor has on their short position in common stock may be more meaningful than bullish options activity.Using These Options Strategies Unusual options activity is an advantageous strategy that may greatly reward an investor if they are highly skilled, but for the less experienced trader, it should remain as another tool to make an educated investment decision while taking other observations into account.For more information to understand options alerts, visit https://pro.benzinga.help/en/articles/1769505-how-do-i-understand-options-alertsSee more from Benzinga * Click here for options trades from Benzinga * Analyzing Uber Technologies’s Unusual Options Activity * Understanding Delta Air Lines’s Unusual Options Activity(C) 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.