Trade Plan: SELL (Before Market Close)
Here is what happened:
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Commentary: Perfect jump. They beat estimates but the stock dropped regardless. Why? Read the Jump Report. As we stated from our intelligence, the forward look on new store sales/development was weaker than what the market was promised. SHAK said they plan to open 450 new stores over 24 months – but its just not realistic. The market reaction is mostly about this…as we reported it would be. If you shorted it… you made your profit in less than 10 minutes. If you stayed in till the next day you pocketed at the end of the day from your short Jump
Jump Zone Profit: 13.5%